Hi, I am Sahar!
Hi, I am Sahar!
With 12 years of experience in the creative industry, I built my career in Dubai, collaborating with international clients and multicultural teams across a diverse range of industries. Working across such a broad mix of brands and perspectives taught me to uncover the story behind every brief and build ideas that connect with the people they're meant for.
I specialize in creating story-driven brand identities, campaigns and digital experiences across a wide range of clients. I enjoy being involved in every stage of the creative process, from strategy and concept development to art direction, design, shoots and final delivery.
On any given day, you will find me pouring over branding, integrated campaigns, visual identity systems, digital experiences, social content, creative strategy, film production and AI-powered creative workflows.
The project didn’t end once people moved in. I curated every new resident, wrote responses in the voice of the neighbourhood, and encouraged strangers to visit each other’s apartments, helping transform an Instagram page into a living community.
The project didn’t end once people moved in. I curated every new resident, wrote responses in the voice of the neighbourhood, and encouraged strangers to visit each other’s apartments, helping transform an Instagram page into a living community.
Some brands I have worked on:
BMW Middle East · MINI Middle East · Ford Middle East · Lincoln Middle East · GMC Arabia · Bee'ah · VDMA · Dubai Design District · GMG (VANS, Northface) · Visit Qatar · ADNOC · Bridgestone
The project didn’t end once people moved in. I curated every new resident, wrote responses in the voice of the neighbourhood, and encouraged strangers to visit each other’s apartments, helping transform an Instagram page into a living community.
The project didn’t end once people moved in. I curated every new resident, wrote responses in the voice of the neighbourhood, and encouraged strangers to visit each other’s apartments, helping transform an Instagram page into a living community.
