But everyone calls me Sherry.

I'm fortunate enough to say that I genuinely love what I do. Advertising has probably been my longest-running hyperfixation.

I'm a third-culture kid who grew up in Dubai (and, in many ways, grew up *with* Dubai). I built my career in that melting pot, working with international clients and multicultural teams across a wide range of industries. Being exposed to so many different brands, people and ways of thinking shaped how I approach every brief. It taught me to look beyond the ask and create ideas that genuinely connect with people and their cultures.

In a nutshell: I specialize in building story-led campaigns, concepts, brand identities and digital experiences. I love being involved in the entire creative process, from strategy and concepts to art direction, design, shoots and final delivery (Will wake up at 4 A.M. for a shoot with minimal grumbling. Promise.)

On any given day, you'll probably find me maladaptive daydreaming, doom-pinning styles on Pinterest, hoarding references "just in case," or falling down another rabbit hole because curiosity always seems to lead somewhere new.