VANS Event
VANS Event
VANS
VANS
Concept · Art Direction · Design
Concept · Art Direction · Design
VANS Event
VANS
Concept
· Art Direction
· Community Management
Skateboarding is a big part of the VANS story as well as UAE’s street culture. Stickers and murals have become popular avenues for these street icons to express themselves. It’s brought diversity, community, celebration, and a youthful edge like never-before.
During lockdown, the world retreated behind closed doors, and our windows became the only connection to the lives around us. Looking out, we realized apartment buildings weren’t so different from an Instagram grid, both offering glimpses into the lives of strangers.
So we turned Instagram into a virtual apartment building, where every post became a window into a digital neighbour’s life. A place where strangers could connect, scroll, and sonder.
During lockdown, the world retreated behind closed doors, and our windows became the only connection to the lives around us. Looking out, we realized apartment buildings weren’t so different from an Instagram grid, both offering glimpses into the lives of strangers.
So we turned Instagram into a virtual apartment building, where every post became a window into a digital neighbour’s life. A place where strangers could connect, scroll, and sonder.
VANS collaborated with local street artist Ramy Elzaghawy in an on-ground activation to create a mural over a wall of skateboards in a community event held at Dubai Design District.
VANS collaborated with local street artist Ramy Elzaghawy in an on-ground activation to create a mural over a wall of skateboards in a community event held at Dubai Design District.
