VDMA Rebrand
VDMA Rebrand
VDMA
VDMA
Art Direction · Branding · Design
Art Direction · Branding · Design
Art Direction
· Branding · Design
Evolving an industry icon without losing its identity.
Evolving an industry icon without losing its identity.
VDMA has represented Germany's mechanical engineering industry for generations. With thousands of member companies and decades of brand equity, a complete redesign wasn't the answer.
VDMA has represented Germany's mechanical engineering industry for generations. With thousands of member companies and decades of brand equity, a complete redesign wasn't the answer.
The Logo Evolution
The Logo Evolution
The defining element of the original identity was its signal. Rather than removing it, we reinterpreted it as a dynamic pulse; representing movement, communication and continuous progress.
The defining element of the original identity was its signal. Rather than removing it, we reinterpreted it as a dynamic pulse; representing movement, communication and continuous progress.
Beyond the logo, the identity was designed as a complete system.
Beyond the logo, the identity was designed as a complete system.
The refreshed blue and orange palette was optimized for digital use while remaining instantly familiar. Combined with a modern type system and the pulse graphic, it created a flexible identity that scales seamlessly across every touchpoint.
The refreshed blue and orange palette was optimized for digital use while remaining instantly familiar. Combined with a modern type system and the pulse graphic, it created a flexible identity that scales seamlessly across every touchpoint.
