Distant
Neighbours
Dubai Design District (d3)
Concept · Art Direction · Community Management
Concept
· Art Direction
· Community Management
Distant
Neighbours
Dubai Design District (d3)
Concept · Art Direction · Community Management
During lockdown, the world retreated behind closed doors, and our windows became the only connection to the lives around us. Looking out, we realized apartment buildings weren't so different from an Instagram grid, both offering glimpses into the lives of strangers.
So we turned Instagram into a virtual apartment building, where every post became a window into a digital neighbour's life. A place where strangers could connect, scroll, and sonder.
During lockdown, the world retreated behind closed doors, and our windows became the only connection to the lives around us. Looking out, we realized apartment buildings weren’t so different from an Instagram grid, both offering glimpses into the lives of strangers.
So we turned Instagram into a virtual apartment building, where every post became a window into a digital neighbour’s life. A place where strangers could connect, scroll, and sonder.
During lockdown, the world retreated behind closed doors, and our windows became the only connection to the lives around us. Looking out, we realized apartment buildings weren’t so different from an Instagram grid, both offering glimpses into the lives of strangers.
So we turned Instagram into a virtual apartment building, where every post became a window into a digital neighbour’s life. A place where strangers could connect, scroll, and sonder.
Awards:
2021 Loeries For Social Media
2022 Lynx for digital
Awards:
2021 Loeries For Social Media
2022 Lynx for digital
Artist: Michelle Peric
Artist: Michelle Peric
Artist: Michelle Peric
Building the community
Building the community
I curated every new resident, wrote responses in the voice of the neighbourhood, and encouraged strangers to visit each other's apartments, helping transform an Instagram page into a living community.
I curated every new resident, wrote responses in the voice of the neighbourhood, and encouraged strangers to visit each other’s apartments, helping transform an Instagram page into a living community.
I curated every new resident, wrote responses in the voice of the neighbourhood, and encouraged strangers to visit each other’s apartments, helping transform an Instagram page into a living community.
