Grow With Anchor
Grow With Anchor
Anchor · Spec Work · AI Images Used ✦
Anchor · Spec Work · AI Images Used ✦
Concept
Concept
Saudi Arabia is on a mission to turn its deserts green. But every tree starts with the same three things: a seed, soil, and the nutrients to help it grow. So we made Anchor a literal part of Saudi Arabia's soil.
Recycling only works when waste becomes valuable. And so, we gave plastic a currency of its own: The Drop.
Recycling only works when waste becomes valuable. And so, we gave plastic a currency of its own: The Drop.
We transformed Anchor milk cartons into ready-to-plant kits, pre-filled with seeds, soil, and nutrient-rich Anchor Milk Powder. Instead of throwing the carton away, people simply open it, plant it, and water it. Everything needed to grow is already inside.
We transformed Anchor milk cartons into ready-to-plant kits, pre-filled with seeds, soil, and nutrient-rich Anchor Milk Powder. Instead of throwing the carton away, people simply open it, plant it, and water it. Everything needed to grow is already inside.
The Tree of Life
The Tree of Life
To launch the initiative, we created a giant interactive tree installation in AlUla. Hundreds of plant kits hang from its branches, ready for visitors to pick, plant, and help grow a greener Saudi, one carton at a time.
To launch the initiative, we created a giant interactive tree installation in AlUla. Hundreds of plant kits hang from its branches, ready for visitors to pick, plant, and help grow a greener Saudi, one carton at a time.
